A short introduction to some of the news and plans for 2013.
To improve and hopefully make a better experience for our guests in the future, we have a number of exciting changes planned for 2013.
Lately we have been working on a new approach for our juice menu. We are now at a point where we believe we can offer an exciting and extensive pairing of beverages without alcohol. It has expanded beyond simple fruit juices to now include a range of homemade beverages and blends that have been developed through a collaboration between Lars Williams in the test kitchen and our sommelier Mads Kleppe.
This year we will also be launching a new coffee program. We are still working on the last details such as the right glasses and the final training of the staff, but we are very excited to integrate it into service. Without a doubt this will be the biggest step forwards for better coffee that we have ever made.
For many years we have offered a wide range of Scandinavian beers from small breweries. That is about to change. We are cutting the number of different beers down to 5 or 6 and instead of just buying the beers we will concentrate on developing our own exclusive brews with some of the best brewers in Denmark.
So far we will offer the following beers:
Birch and Nettle Noma Pilsner: Made with Bryggeri Skovlyst.
Noma Novel: Made with inspiration from Duvel by Mikkeller.
Pontus: A Belgium Witbier with verbena made by Mikkeller. This beer is made as a tribute to our former Head Sommelier Pontus Elofsson.
Oxalis: A Pale Ale with oxalis made by Jeppe Bjergsø(Evil Twin) at Fanø Bryghus.
And a couple more to come soon…
Rebuilding the Kitchen:
The main construction project this year will be the redesign of our service kitchen. We will close for the entire month of July in order to get this going. Hopefully this will provide a better flow for our chefs and ultimately a better experience for our guests.
Ali, Mark and the rest of the MAD team have been hard at work for the past few months planning this year’s MAD Symposium and other exciting events. New this year will be an interesting series called MAD Mondays.
To keep up with all of the latest details and for more information please visit: http://madfood.co/
Further updates on the individual projects to follow…
We are looking forward to another exciting year!